{"id":36442,"date":"2023-11-21T09:55:32","date_gmt":"2023-11-21T07:55:32","guid":{"rendered":"https:\/\/lx24.lv\/privacy-policy\/"},"modified":"2026-10-09T11:49:30","modified_gmt":"2026-10-09T08:49:30","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/armass.eu\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36442\" class=\"elementor elementor-36442 elementor-3\">\n\t\t\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-becbbf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"becbbf0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c97957a\" data-id=\"7c97957a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42685a82 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"42685a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Privacy Policy of the Online Store www.armass.eu<\/h2>\n\n<p><strong>Last updated: 09.10.2026<\/strong><\/p>\n\n<p>\nSIA ARMAS respects your privacy and the protection of your personal data.\nThis Privacy Policy explains what personal data we process, for what purposes and on what legal basis\nthe data is used, to whom the data may be disclosed, how long it is retained, and what rights you have\nin relation to the processing of your personal data.\n<\/p>\n\n<p>\nThis Privacy Policy applies to the online store\n<a href=\"https:\/\/www.armass.eu\/\">www.armass.eu<\/a>\n(hereinafter \u2013 the Website), as well as to the processing of personal data related to placing orders,\npayments, delivery, customer service, product returns and other services connected with the use\nof the Website.\n<\/p>\n\n\n<h4>1. Data Controller<\/h4>\n\n<p>\nThe controller of personal data is:\n<\/p>\n\n<p>\n<strong>SIA ARMAS<\/strong><br>\nRegistration No.: 40103119172<br>\nVAT Registration No.: LV40103119172<br>\nLegal address: Ak\u0101ciju iela 6\u201360, Riga, LV-1029, Latvia<br>\nStore \/ physical address: Bu\u013c\u013cu iela 45, korp. 9, Riga, LV-1067, Latvia<br>\nE-mail: <a href=\"mailto:info@armas.lv\">info@armas.lv<\/a><br>\nPhone: +371 22078558\n<\/p>\n\n<p>\n(hereinafter \u2013 ARMAS, we, us or our).\n<\/p>\n\n\n<h4>2. What Personal Data We Process<\/h4>\n\n<p>\nDepending on how you use the Website and our services, we may process the following categories\nof personal data:\n<\/p>\n\n<h5>2.1. Identification and Contact Information<\/h5>\n\n<ul>\n    <li>first name and last name;<\/li>\n    <li>telephone number;<\/li>\n    <li>e-mail address;<\/li>\n    <li>delivery address;<\/li>\n    <li>billing address.<\/li>\n<\/ul>\n\n<h5>2.2. Order and Transaction Information<\/h5>\n\n<ul>\n    <li>order number;<\/li>\n    <li>purchased products and quantities;<\/li>\n    <li>order value;<\/li>\n    <li>selected delivery method;<\/li>\n    <li>selected payment method;<\/li>\n    <li>payment status;<\/li>\n    <li>order and delivery status;<\/li>\n    <li>information regarding returns, refunds, complaints or warranty-related matters.<\/li>\n<\/ul>\n\n<h5>2.3. Legal Entity and Business Information<\/h5>\n\n<p>\nIf an order is placed on behalf of a company or another legal entity, we may also process:\n<\/p>\n\n<ul>\n    <li>company name;<\/li>\n    <li>registration number;<\/li>\n    <li>VAT registration number;<\/li>\n    <li>registered or billing address;<\/li>\n    <li>contact person&#8217;s information.<\/li>\n<\/ul>\n\n<h5>2.4. Communication Information<\/h5>\n\n<p>\nIf you contact us by e-mail, telephone, contact form or through another communication channel,\nwe may process your contact details, the content of the communication, submitted documents,\nphotographs, videos and other information that you provide during the communication.\n<\/p>\n\n<h5>2.5. Account Information<\/h5>\n\n<p>\nIf you create a user account on the Website, we may process information required to create\nand maintain the account, including the account identifier, contact information and order history.\n<\/p>\n\n<p>\nPasswords are stored in a protected form, and ARMAS does not have access to a user&#8217;s password\nin plain text.\n<\/p>\n\n<h5>2.6. Technical Information<\/h5>\n\n<p>\nCertain technical information may be processed automatically in order to ensure the operation\nand security of the Website, for example:\n<\/p>\n\n<ul>\n    <li>IP address;<\/li>\n    <li>device and browser information;<\/li>\n    <li>date and time of Website visits;<\/li>\n    <li>technical log files;<\/li>\n    <li>information regarding the use of the Website;<\/li>\n    <li>cookie and similar technology information.<\/li>\n<\/ul>\n\n\n<h4>3. Purposes and Legal Bases of Personal Data Processing<\/h4>\n\n<p>\nWe process personal data only for specific and lawful purposes.\n<\/p>\n\n<h5>3.1. Placing and Fulfilling Orders<\/h5>\n\n<p>\nPersonal data is used to accept, process and fulfil orders, arrange payment and delivery,\nsend information about order status and provide customer service.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> entering into and performance of a contract\n(Article 6(1)(b) GDPR).\n<\/p>\n\n\n<h5>3.2. Payment Processing<\/h5>\n\n<p>\nPersonal data is processed in order to ensure payment for orders, payment confirmation,\nrefunds and the handling of payment-related matters.\n<\/p>\n\n<p>\n<strong>Payment processing is provided by the payment platform makecommerce.lv,\ntherefore our company transfers the personal data necessary for the execution of payments\nto the owner of the platform, Maksekeskus AS.<\/strong>\n<\/p>\n\n<p>\nMaksekeskus AS may process the information and transaction data necessary for payment processing\nin accordance with applicable laws and regulations.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> performance of a contract and compliance with applicable\nlegal obligations.\n<\/p>\n\n\n<h5>3.3. Delivery of Goods<\/h5>\n\n<p>\nIn order to deliver goods, the personal data necessary for delivery is transferred to the\ndelivery service provider selected by the Buyer or required for the fulfilment of the order.\n<\/p>\n\n<p>\nDepending on the selected delivery method, such providers may include, for example,\nOmniva, Venipak or other delivery service providers available on the Website.\n<\/p>\n\n<p>\nThe delivery service provider may receive the Buyer&#8217;s first name, last name, telephone number,\ne-mail address, delivery address and other information necessary for the delivery\nof the particular shipment.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> performance of a contract.\n<\/p>\n\n\n<h5>3.4. Accounting, Taxation and Compliance with Legal Obligations<\/h5>\n\n<p>\nCertain information regarding orders and transactions is processed in order to comply with\naccounting, tax and other requirements imposed by applicable laws and regulations.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> compliance with a legal obligation\n(Article 6(1)(c) GDPR).\n<\/p>\n\n\n<h5>3.5. Product Returns, Complaints and Assessment of Non-Conformity<\/h5>\n\n<p>\nPersonal data may be used to process withdrawal notices, product returns, refunds, complaints,\nclaims and requests relating to goods that do not conform to the contract.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> performance of a contract, compliance with a legal obligation\nand ARMAS&#8217;s legitimate interests in protecting and exercising its legal rights.\n<\/p>\n\n\n<h5>3.6. Fraud Prevention and Website Security<\/h5>\n\n<p>\nPersonal and technical data may be processed in order to prevent fraud, misuse of the Website,\nunauthorised access, cybersecurity incidents and other security threats.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> ARMAS&#8217;s legitimate interests\n(Article 6(1)(f) GDPR) in ensuring the security of the Website, information systems,\ncustomers and the company.\n<\/p>\n\n\n<h5>3.7. Customer Service<\/h5>\n\n<p>\nPersonal data is used to answer questions, provide information, resolve issues\nand provide customer support.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> performance of a contract or ARMAS&#8217;s legitimate interests\nin providing quality customer service, depending on the specific circumstances.\n<\/p>\n\n\n<h5>3.8. Marketing<\/h5>\n\n<p>\nIf you have provided separate consent to receive marketing communications, we may use\nyour contact details to send information about offers, products or news.\n<\/p>\n\n<p>\n<strong>Legal basis:<\/strong> your consent\n(Article 6(1)(a) GDPR), where consent is required.\n<\/p>\n\n<p>\nYou may withdraw your consent at any time by using the unsubscribe option provided\nin the relevant communication or by contacting us at\n<a href=\"mailto:info@armas.lv\">info@armas.lv<\/a>.\nWithdrawal of consent does not affect the lawfulness of processing carried out before\nthe consent was withdrawn.\n<\/p>\n\n\n<h4>4. Is the Provision of Personal Data Mandatory?<\/h4>\n\n<p>\nInformation marked as mandatory during checkout is necessary for entering into\nand performing the distance contract.\n<\/p>\n\n<p>\nIf the Buyer does not provide the required name, contact details, delivery information\nor other information necessary for order fulfilment, ARMAS may be unable to accept,\nprocess payment for, deliver or otherwise fulfil the order.\n<\/p>\n\n<p>\nProviding personal data for marketing purposes is voluntary and does not affect the ability\nto purchase products on the Website.\n<\/p>\n\n\n<h4>5. Recipients of Personal Data<\/h4>\n\n<p>\nPersonal data is disclosed only to the extent necessary to provide a specific service\nor comply with legal obligations.\n<\/p>\n\n<p>\nRecipients of personal data may include:\n<\/p>\n\n<ul>\n    <li>\n        <strong>payment service providers<\/strong>,\n        including Maksekeskus AS \/ MakeCommerce;\n    <\/li>\n\n    <li>\n        <strong>delivery and logistics service providers<\/strong>,\n        such as Omniva, Venipak and other carriers selected by the Buyer;\n    <\/li>\n\n    <li>\n        <strong>IT, hosting, cloud and cybersecurity service providers<\/strong>\n        that support the operation of the Website and our information systems;\n    <\/li>\n\n    <li>\n        <strong>e-mail and communication service providers<\/strong>,\n        to the extent necessary for communication with customers;\n    <\/li>\n\n    <li>\n        <strong>accounting and professional service providers<\/strong>,\n        to the extent they require access to personal data in order to provide their services;\n    <\/li>\n\n    <li>\n        <strong>state and municipal authorities, law enforcement bodies,\n        courts or other competent authorities<\/strong>,\n        where disclosure is required by law or by a legally binding request;\n    <\/li>\n\n    <li>\n        other service providers where this is necessary to provide a service requested\n        by the Buyer and there is an appropriate legal basis for processing the personal data.\n    <\/li>\n<\/ul>\n\n<p>\nWhere a service provider processes personal data on behalf of ARMAS, ARMAS selects service\nproviders that implement appropriate personal data protection and security measures.\n<\/p>\n\n\n<h4>6. Transfer of Personal Data Outside the European Economic Area<\/h4>\n\n<p>\nSome technology or IT service providers may use infrastructure or subcontractors located\noutside the European Economic Area (EEA).\n<\/p>\n\n<p>\nWhere personal data is transferred outside the EEA to a country for which the European Commission\nhas not adopted an adequacy decision, the transfer is carried out only where an applicable transfer\nmechanism under the GDPR and appropriate safeguards are in place, such as the Standard Contractual\nClauses approved by the European Commission.\n<\/p>\n\n<p>\nFurther information regarding safeguards applicable in a particular case may be requested\nby contacting\n<a href=\"mailto:info@armas.lv\">info@armas.lv<\/a>.\n<\/p>\n\n\n<h4>7. Personal Data Retention Periods<\/h4>\n\n<p>\nPersonal data is not retained longer than necessary for the purpose for which it was collected,\nunless a longer retention period is required by law or is necessary for the establishment,\nexercise or defence of legal claims.\n<\/p>\n\n<ul>\n    <li>\n        <strong>Order and transaction data<\/strong> is retained for as long as necessary\n        for contract performance, customer service and the handling of possible claims.\n    <\/li>\n\n    <li>\n        <strong>Accounting source documents and the personal data contained therein<\/strong>\n        are retained for the period required by applicable laws and regulations;\n        the minimum retention period for relevant accounting documents is generally\n        not less than five years.\n    <\/li>\n\n    <li>\n        <strong>Correspondence relating to complaints, non-conformity of goods,\n        refunds or disputes<\/strong> may be retained until the relevant matter has been\n        finally resolved and thereafter for as long as necessary to protect legal interests.\n    <\/li>\n\n    <li>\n        <strong>Marketing data<\/strong> is processed until consent is withdrawn\n        or until another applicable legal basis for processing no longer exists.\n    <\/li>\n\n    <li>\n        <strong>Cookie and technical data<\/strong> is retained in accordance with\n        the necessary lifetime of the relevant cookie or technical system and the cookie\n        settings displayed on the Website.\n    <\/li>\n<\/ul>\n\n<p>\nWhen retention of personal data is no longer necessary and there is no other legal basis\nfor further processing, the data is deleted, anonymised or otherwise securely destroyed.\n<\/p>\n\n\n<h4>8. Cookies<\/h4>\n\n<p>\nThe Website uses cookies and similar technologies.\nCookies are small data files stored on a user&#8217;s device or used during a browser session.\n<\/p>\n\n<p>\nThe Website may use the following categories of cookies:\n<\/p>\n\n<ul>\n    <li>\n        <strong>Strictly necessary cookies<\/strong> \u2013 required for the basic operation\n        and security of the Website, shopping cart functionality, checkout and other\n        services requested by the user.\n    <\/li>\n\n    <li>\n        <strong>Functional cookies<\/strong> \u2013 help remember user preferences\n        and improve Website functionality.\n    <\/li>\n\n    <li>\n        <strong>Analytics cookies<\/strong> \u2013 where used, help analyse Website traffic\n        and usage in order to improve the Website and user experience.\n    <\/li>\n\n    <li>\n        <strong>Marketing cookies<\/strong> \u2013 where used, may help measure advertising\n        effectiveness or provide more relevant advertising content.\n    <\/li>\n<\/ul>\n\n<p>\nCookies that are not technically necessary for the operation of the Website or a service\nrequested by the user are used only after the user&#8217;s consent has been obtained,\nwhere such consent is required under applicable law.\n<\/p>\n\n<p>\nThe user may consent to optional cookies, reject them or change their choice using\nthe cookie management tool available on the Website.\n<\/p>\n\n<p>\nWithdrawal of consent does not affect the lawfulness of personal data processing carried out\nbefore the consent was withdrawn.\n<\/p>\n\n\n<h4>9. Personal Data Security<\/h4>\n\n<p>\nARMAS implements appropriate technical and organisational security measures to protect personal\ndata against unauthorised access, accidental or unlawful destruction, loss, alteration,\ndisclosure or other unauthorised processing.\n<\/p>\n\n<p>\nAccess to personal data is provided only to persons and service providers who require it\nfor the performance of their respective duties or services.\n<\/p>\n\n<p>\nHowever, no information system can guarantee absolute security. ARMAS therefore regularly\nreviews and, where necessary, improves the security measures applied.\n<\/p>\n\n\n<h4>10. Your Rights<\/h4>\n\n<p>\nUnder the GDPR and other applicable data protection legislation, depending on the circumstances,\nyou have the right to:\n<\/p>\n\n<ul>\n    <li>\n        <strong>receive information about and access your personal data<\/strong>;\n    <\/li>\n\n    <li>\n        <strong>request correction of inaccurate or incomplete personal data<\/strong>;\n    <\/li>\n\n    <li>\n        <strong>request deletion of personal data<\/strong>,\n        where the conditions provided by law are met;\n    <\/li>\n\n    <li>\n        <strong>request restriction of personal data processing<\/strong>;\n    <\/li>\n\n    <li>\n        <strong>object to the processing of personal data<\/strong>,\n        where processing is based on legitimate interests;\n    <\/li>\n\n    <li>\n        <strong>receive your personal data in a structured, commonly used and machine-readable\n        format and, in certain cases, transmit it to another controller<\/strong>\n        (data portability);\n    <\/li>\n\n    <li>\n        <strong>withdraw your consent at any time<\/strong>,\n        where processing is based on consent;\n    <\/li>\n\n    <li>\n        <strong>lodge a complaint with a supervisory authority<\/strong>\n        if you believe that your personal data is being processed unlawfully.\n    <\/li>\n<\/ul>\n\n<p>\nCertain rights are not absolute and may be restricted where further processing or retention\nof personal data is required by law or where another lawful basis for processing exists.\n<\/p>\n\n<p>\nTo exercise your rights, please contact us at:\n<a href=\"mailto:info@armas.lv\">info@armas.lv<\/a>.\n<\/p>\n\n<p>\nBefore fulfilling a request, we may need to verify the identity of the person making\nthe request in order to prevent disclosure of personal data to an unauthorised person.\n<\/p>\n\n\n<h4>11. Automated Decision-Making<\/h4>\n\n<p>\nARMAS does not carry out solely automated processing of personal data that results\nin a decision concerning the Buyer which produces legal effects or similarly significantly\naffects the Buyer, unless separate information regarding such processing is provided\nin accordance with applicable law.\n<\/p>\n\n\n<h4>12. Right to Lodge a Complaint<\/h4>\n\n<p>\nIf you believe that the processing of your personal data by ARMAS infringes your rights,\nwe encourage you to contact us first:\n<\/p>\n\n<p>\nE-mail:\n<a href=\"mailto:info@armas.lv\">info@armas.lv<\/a><br>\nPhone: +371 22078558\n<\/p>\n\n<p>\nYou also have the right to lodge a complaint with the Latvian data protection supervisory authority:\n<\/p>\n\n<p>\n<strong>Data State Inspectorate of Latvia (Datu valsts inspekcija)<\/strong><br>\nWebsite:\n<a href=\"https:\/\/www.dvi.gov.lv\/\" target=\"_blank\" rel=\"noopener\">\nwww.dvi.gov.lv\n<\/a>\n<\/p>\n\n\n<h4>13. Changes to this Privacy Policy<\/h4>\n\n<p>\nARMAS may periodically update this Privacy Policy, for example where there are changes\nto personal data processing activities, Website functionality, service providers\nor applicable laws and regulations.\n<\/p>\n\n<p>\nThe current version of the Privacy Policy is always published on the Website,\ntogether with the date of the latest update.\n<\/p>\n\n\n<h4>14. Contact Information<\/h4>\n\n<p>\nIf you have any questions regarding this Privacy Policy or the processing of personal data,\nplease contact:\n<\/p>\n\n<p>\n<strong>SIA ARMAS<\/strong><br>\nLegal address: Ak\u0101ciju iela 6\u201360, Riga, LV-1029, Latvia<br>\nE-mail:\n<a href=\"mailto:info@armas.lv\">info@armas.lv<\/a><br>\nPhone: +371 22078558\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy of the Online Store www.armass.eu Last updated: 09.10.2026 SIA ARMAS respects your privacy and the protection of your<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36442","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/pages\/36442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/comments?post=36442"}],"version-history":[{"count":6,"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/pages\/36442\/revisions"}],"predecessor-version":[{"id":81845,"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/pages\/36442\/revisions\/81845"}],"wp:attachment":[{"href":"https:\/\/armass.eu\/en\/wp-json\/wp\/v2\/media?parent=36442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}